Max's Restaurant
Branding, Logo Design, Print Design, Food Photography, Organic Social — 2017 to 2021
I led the rebranding of Max’s Restaurant following its expansion and menu diversification from a takeout spot specializing in hot dogs to a beerhouse offering local craft drafts and a wide selection of pub food.
My work involved creating a new logo, dine-in, and takeout menus, promotional apparel, and more. Inspired by the owners’ passion for New England beer, I illustrated hops vines into the original font, as well as maintaining the familiar color palette unique to local marketing.
Additionally, I regularly photographed menu items for social media marketing and managed the business’s Instagram presence.
